Social Media Seduction: Grabbing Attention through Engaging Content
From mythology to Disney films, nothing good ever happened to those who got tempted. However, in the entrepreneurial world, seducing an audience is a necessity. You MUST grab the attention of potential customers to make a sale. Thankfully, social media has made marketing products and services a lot easier.
Be a curator of relevant industry posts
An example of promoting numbered posts on social media
At the time of this writing, take a look at the figures for these headlines:
- 22 Dogs Who Are Just Really Excited To Be Dogs (Buzzfeed) – 2,000 Facebook shares, 6,000 Facebook likes, 185 tweets, 259 comments
- 9 Fast and Furious Vine and Instagram Videos (Mashable) – 4,000+ accumulated social shares from Facebook, Twitter, Google+, LinkedIn and StumbleUpon
- 10 Secrets of Highly Successful Couples (Huffington Post) – 6,000+ Facebook likes, 342 tweets, 136 comments
What do these posts have to do with your social media updates? It shows that providing list posts results to higher chances of being clicked. You can apply the same concept by curating the best industry-related articles into one post and letting your social media followers know about it. Don’t forget to use numbers in your post as well.
Go behind the scenes
People have a curious desire to know the people behind the food they eat or the shirt they wear. So, why don’t you give them a glimpse of what a day is like in your office? Post a picture of your employees in action on Instagram. Give them a 6-second tour of your premises through Vine. You can even share fun shots taken during company outings and special events.
Refer to an upcoming or recent event
Johnson & Johnson tweeted this picture of baby with a crown made of shampoo bubbles after the birth of Prince George.
In 2012, marketers made the most out of the Olympics and the Jubilee. This time, they didn’t hold back in welcoming the first child of the Duke and Duchess of Cambridge. Take a cue from these marketers when spreading the word about your brand.
Allude to pop culture
Doritos posted this on their Facebook page just in time for the start of Discovery Channel’s Shark Week.
Keep up with what’s new in the entertainment world and tie that in with the content you produce. If the present doesn’t strike your fancy, refer to previous well-known pop culture figures and events. You can word your titles like Copyblogger’s “The Inigo Montoya Guide to 27 Commonly Misused Words” or Convince and Convert’s “The Taylor Swift Guide to Creating Compelling Content”.
Apply the same concept when informing your social media followers. Go for something like “Ever wondered what Justin Bieber has in common with our [insert product name here]? Read our post to find out!” You can also use photos and then, add a relevant caption to share with your audience.
There is no doubt that social media has the power to attract an audience. So, make sure to make the most out of every platform you’re on. Remember to be consistent and patient and, in time, you’ll reap the rewards of your hard work.
About the Author
Viceroy Marketing thrives in providing the latest marketing news for both enthusiasts and professionals. Visit www.viceroymarketing.com to get a dose of everything new about marketing.